Marketing your Dental Clinic 1001
To most effectively market your dental practice, you should first have a clear understanding of the environment in which you are practicing. If you are opening a new practice, a new satellite office, or if you are practicing in a highly competitive area, you will want to spend extra time researching the area. However, if you have been practicing for years in a small town, it is not always necessary to undertake a detailed analysis. Instead you may wish to focus on recent changes in the community. For example, an established practice attempting to increase its patient base may simply spend a few hours thinking about the community before implementing a new marketing technique that fits into its existing strategy.
Regardless of your specific situation, your marketing efforts are likely to be most successful if they are tailored to the environment in which you are practicing.
Course Description
This course is designed for dental professional and/or designated staff member assigned the marketing responsibilities. This course could help you to plan and execute your marketing activities from the ground up.
The course uses various marketing examples and techniques. Typically called the marketing mix to help you understand and apply marketing fundamentals to your dental practice.
You will learn:
- An overview of the marketing process as it relates to your practice.
- An understanding of branding and how to develop and strengthen your brand.
- How to plan and execute a marketing mix use of print materials along with digital marketing (Websites, Social Media, etc.) techniques.
Requirements:
- A basic understanding of your dental practice and environment in which you practice.
- A basic knowledge of some marketing is helpful but not necessary.
- A basic knowledge on how to navigate the internet.
This course consist of a video and written course material. There is a course review at the end and a multiple choice test. You must pass the test with a score of 70% and above to receive the custom Certificate of Successful Completion with your name and date.
Here’s to your Success!
Pictures From Class
