The Importance of a Trained Staff Member on your Telephone

The Importance of a Trained Staff Member on your Telephone

One of the key channels of communication between a dental practice and any potential new patient is the telephone. To the new patient the one who answers the phone is the practice. Unfortunately, most of the time, the people answering are trained to use the phone and greet patients. However, most don’t seem to be trained to effectively handle new inquiries, objections and the way to encourage the new patient to set an appointment.

Serving as a polite point-of-contact between the patient and the dental practice is important. Just as important is being able to accurately discern what services the patient is looking for and how to land an appointment and a potential new client.

Most prospective clients, looking for a new dental practice, learn about your practice through mail offers or advertising. This drives them to the internet for further research. After that, a potential new patient will be looking to take the next step, by either calling the practice directly to receive further information or to go ahead and schedule an appointment. To that end, it is essential that the dental practice employee on the other end of the phone line is not just competent at their job, but highly persuasive and effective in closing the deal.

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